Branding is something you should be focusing on even in your startup days. It’s much easier (and more cost effective), to get your brand design right the first time, rather than fix it later. However, this can be tough to focus on when you’re just starting out or not…Afterall you have us!
Keep these dozen tips in mind to stay on track, make the right branding moves, and ensure your company shows off its best self from day one:
Classic doesn’t mean boring and it certainly doesn’t mean old school or stodgy. It does, however, mean foregoing trends in many area’s such as in favor of traditional fonts, colors with staying power (such as neutrals or primary colors), and being able to see the branding lasting for decades. That’s the goal, right?
Ensure it works on multiple platforms
Is your branding and logo going to work in print, on smartphones, on billboards and in low quality newspapers? It needs to have mass appeal and be clear enough to not get “lost,” regardless of platform.
Stick to no more than two colors
Black and white don’t count, but beyond them only go for one or two additional colors. Anything else is overkill, and you’ll be paying a premium when printers (such as t-shirt screeners), charge by the color.
Less is more
This goes for font choice, color, actual number of lines and everything else. Take a look at the branding from some of the largest companies such as apple , facebook or google. They’re actually minimal, easy to recognize, and clean.
Remember the name is for life
One of the most exciting, yet frustrating things about starting a business is choosing the name. Don’t get swept up in trends, such as opening a breakfast joint called “Hashtag.” or “Who you epp” Instead, go with something easy to say, spell, and remember.
Keep mottos under seven words
If you’re including a motto regularly in your branding, such as McDonald’s, “I’m loving it,” the less is more principle also applies. Sometimes it’s necessary in order to make it clear what your company does, or simply to wriggle into the heads of consumers. If you do so, keep it short.
Leave plenty of white space
White space is free space when it comes to printing, and it also lets your branding breathe. A glob of black and/or colors is unattractive and tough to make out from a distance.
Most importantly, hire a reputable marketing/graphic design team(like Us) to help you.